Strategy & Consulting

When you partner with Utopia, you are receiving guidance and support from dedicated technical strategists and developers that act as an extension of your brand. Through a brief discovery process, we get to know the ins and outs of your business and your customers, and from there, we can propose a plan of objectives, goals, and tasks that seek to elevate your business three-fold: Improving site infrastructure and functionality by providing recommendations on the right tech stack for your business. Getting your ecommerce site set up for stability, scalability, and growth through technical implementation. And lastly, maximizing online revenue by connecting your brand with today’s online shopper.

Technology

When it comes to ecommerce software, there’s almost an endless number of options to choose from. Knowing which vendors are right for your business can be a time consuming and costly endeavor. Utopia has experience with almost all of the major ecommerce providers out there, including Adobe (Magento), Shopify, BigCommerce, and more. We know all of their best features, along with their strengths and weaknesses, and we’re confident we can help identify the one platform that is best suited to achieve your goals.

When we consider software vendors, we take in to account a number of factors that define your business: budget, target audience, growth trajectory, and business model, among others.

In addition, we’re also happy to provide recommendations for marketing-related software like CMS, analytical platforms, email servers, automation tools, and more.

Development

Knowing that your website is a reflection of your brand, Utopia’s in-house development team works tirelessly to repair, restore, and modernize your ecommerce site for flawless operativity. And as your business grows and daily transactions increase, your website will need to expand and integrate with other applications within your business. Utopia handles the end-to-end implementation and development of crucial integrations that help support a high-volume trafficked website.

Digital Marketing

Cutting through the noise of a saturated ecommerce marketplace can be a challenging feat. Yet having a widespread digital footprint, while making meaningful connections with consumers when it matters most, has never been more crucial for business success.

Utopia aims to not only build and manage high-functioning websites, but to also create sites that generate healthy amounts of traffic and transactions. We believe that digital marketing is most effective through organic methods, which is why we offer both SEO and Google PPC programs. Our SEO team works to get your site optimized for search engine rankings by conducting intensive keyword research, competitor analyses and technical optimizations. Our PPC search advertising campaigns aim to reach online shoppers via Google and Bing, maximizing our clients’ ROAS through intelligent keyword selection, compelling ad copy, strategic bidding and audience targeting.