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At Utopia our merchandising team can help your company’s website reach its full potential.

Our team has many years of experience at writing product content and meta data for both human and search. We can help create your product catalog, maintain it for you or just make suggestions on how to maximize its impact. We can help you run promotions both email and on site. Below are more details on some of the Merchandising solutions we have to assist you with your website. Learn more about our services and don’t hesitate to reach out.

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Alex and Ani product tiles
SEO Content Assistance

Product Titles

Do your product titles entice the customer? Descriptive titles are just as important as photography, and they are incredibly crucial for matching back with customers' search behaviors.

All product titles should consistently follow a formula across all categories. A method or formula that clearly states the product type, material, color or size, and special features it may have.

Help your customers find your products quickly and let us create a well-thought-out style guide or methodology that is unique to your brands' categories. We understand the industry best practices when it comes to optimizing your products digitally. We will export your existing product lines, improve all your product titles, and re-import back into your website.

Alex and Ani product filters

Item Setup

Do you want to add new products to your store quickly? Is your current assortment displayed effectively? Let us handle the onboarding process for your new items.

First, we will work with you to identify all the features and attributes that make your product so unique. Secondly, we will display your products as either a Simple, Configurable, Grouped, Bundled, or Virtual product.

Send us your new SKU's and rest assured that your items will be ready to add to cart with accurate titles, images, copy, and category placement.


Does your website have easy to use navigation? Customers expect intuitive, easy to use navigation and left-hand facets to help them find the products they are looking for.

Let us do an assortment cleanup for you. We will examine your website, category by category, to determine all the relevant attributes (brand, material, style, size, pattern).

Alex and Ani product promos

Email Marketing Calendar

Do you need to implement promotional marketing campaigns? Are you looking to grow your customer subscriber list?

We will work with your team to plan and execute all marketing activities for your brand. That includes providing promotional marketing ideas, preparing the Sku items, and building out the price rules to trigger discounts on the backend of your website.

Promotional Marketing Tools

Curious on how to get the most return from your email marketing efforts? Do you want to reward your loyal VIP customers with free shipping? Win back old customers and gain new customers by offering promotional incentives.

We will work with you to brainstorm marketing ideas, and set up price rules to trigger discounts based on different goals. Here are a few different ways you can use price rules to offer incentives to your customers: